A few weeks ago I sat down with Erin ‘Folletto’ Casali to explore how AI is reshaping design practice.
About Erin:
Erin is Senior Director of Product Design at Xero, a board member at The Audience Agency, and author of the long-running blog Intense Minimalism. Over the years, she has worked at the intersection of design, data, and technology, long before today’s AI hype cycles. Erin also mentors and consults with product and design leaders across the industry. I’ve long admired her thoughtful, grounded approach to designing in complex systems.
In this conversation, we cover:
✨ Why designers should treat AI as a new material, not just another tool
✨ How generative UX changes the role of interaction and experience design
✨ The illusion of precision and why embracing uncertainty matters in AI-driven products
✨ The future of adaptive UIs, personalised experiences, and the design systems to support them
✨ Why design communities need to stay curious but clear-eyed about AI hype
✨ How design systems can evolve to work with generative tooling
✨ And where the delight lies when things don’t behave as expected
It’s a brilliant conversation: practical, playful, and full of sharp insights. Thanks Erin for chatting with me.
🎧 Listen to the episode and enjoy!
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